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INTRODUCTIONThe Japanese have again burst into the technology industry with the introduction of their newest product, Aibo, the robotic pet dog. Aibo is a Japanese directger short for companion, and it also stands for Artificial Intelligence Robot. This creature is able to navigate its environment and respond to changes. This highly innovative idea began back in 1994 when Toshi T. Doi, Sony Corporations lead engineer, enlisted an artificial intelligence expert named Masarhiro Fujita to formulate a robot with sophisticated sensors. Fujita took just two weeks to develop the scratch prototype robotic creature that led to this current venture.AIBOS TANGIBLE PRODUCT ATTRIBUTESNo larger than a Chihuahua and constructed primarily of magnesium alloy, Aibo is equipped with infrared sensors and cameras for eyes that allow it to judge standoffishness and avoid walking into objects. It also has sensors on its head, in its paws, and an antenna for a tail. Aibo is programmed to enjoy being pe tted and dislikes being scolded, not unlike real dogs. It also shows enjoyment by wagging its tail and illuminating its green eyes. Aibo can perform some standard tricks such as sitting and begging, and it can even dance and dictation music. As sophisticated as it whitethorn be, Aibo can not respond to voice commands, and it requires a remote control that emits musical tones the robot recognizes as commands.AIBOS AUGMENTED AND GENERIC PRODUCT ATTRIBUTESAibos augmented product attributes revolve around the Sony trademark name. Sony is a well-established corporation in the electronics industry. It is the most recognized brand name in the world, evoking a status of quality and dependability. Aibo will have a considerable lure on customers keen on cutting-edge gadgets. The first of its kind in sophistication and advanced robotics, Aibo will carry a significant status for technology buffs and expensive electronic toy collectors who can put up with them. From a generic product perspec tive, Aibo is already winning over the hearts and minds of consumers. Its almost life like touches and actions such as the occasional yawn, flopping on its intumesce when its bored, and the wagging of its tail when it is happy is rapidly captivating people all over. For some, the appeal is in the joy of owning such a technological and futuristic marvel. For others, It may be the hope of companionship from and innate object, not unlike todays interactive computers. For most consumers it is just plain and simple entertainment.